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Supplying Spain's cafés, tapas bars, juice shops & hospitality chains with certified sustainable drinkware solutions.
Understanding the local commercial landscape and why Spain is one of Europe's fastest-growing markets for sustainable drinkware.
Spain has emerged as one of the most dynamic markets in Europe for sustainable drinkware, driven by a combination of EU regulatory pressure, a booming hospitality sector, and a highly eco-conscious consumer base. The country's café culture — from the iconic cafés con leche in Madrid to the vibrant cocktail bars of Barcelona and the beachside chiringuitos of Valencia — creates an enormous and consistent demand for high-quality, reusable drinking straws.
Since the European Union's Single-Use Plastics Directive (SUP) came into force in July 2021, Spain has taken decisive steps to phase out single-use plastic straws. The Spanish government's Law 7/2022 on Waste and Contaminated Soil further accelerated this transition, mandating businesses to shift toward reusable or biodegradable alternatives. This regulatory environment has made stainless steel straws not just a preference, but a commercial necessity for Spanish hospitality operators.
The foodservice industry in Spain generates over €130 billion annually, with more than 300,000 registered restaurants, cafes, and bars. Major chains such as Café & Té, Granier, and international brands including Starbucks and McDonald's Spain have already committed to eliminating single-use plastics. This creates substantial procurement opportunities for premium stainless steel straw manufacturers and exporters.
Beyond the hospitality sector, Spain's retail market — including major chains like El Corte Inglés, Carrefour España, and Mercadona — has begun stocking reusable straw sets as part of their eco-product lines, responding to rising consumer demand for sustainable household products.
Spain's strategic geographic position makes it a key entry point for Asian manufacturers looking to serve the broader European Union market. With major ports in Barcelona, Valencia, and Algeciras handling millions of TEUs annually, supply chain logistics from China to Spain are well-established and cost-efficient, making it an ideal distribution hub for stainless steel drinkware across Southern and Western Europe.
Spain's Law 7/2022 mandates the phase-out of single-use plastic straws — creating a massive market opportunity for stainless steel and biodegradable alternatives across 300,000+ hospitality venues nationwide.
Key forces shaping the future of sustainable drinkware in the Spanish and European markets.
The EU SUP Directive and Spain's national waste law are the primary market drivers. Businesses face fines for using banned single-use plastics, pushing rapid adoption of stainless steel and other durable alternatives. The Spanish government has also introduced tax incentives for companies that demonstrate measurable reductions in plastic waste, further incentivizing the switch to reusable stainless steel straws.
Spanish consumers are increasingly willing to pay a premium for quality experiences. Upscale cocktail bars in Ibiza, specialty coffee shops in Barcelona's El Born district, and fine dining establishments in Madrid's Salamanca neighborhood are adopting branded, laser-engraved stainless steel straws as part of their premium brand identity. Custom OEM stainless steel straws with restaurant logos are in high demand.
Spain's e-commerce sector grew by over 30% in recent years, and sustainable household products — including reusable straw sets — are among the fastest-growing categories on platforms like Amazon España, El Corte Inglés Online, and local marketplaces. Manufacturers offering private-label and custom packaging for the Spanish retail market are seeing strong order growth.
Spain is the second most visited country in the world, welcoming over 85 million international tourists annually. The hospitality sector — hotels, beach resorts, theme parks, and event venues — represents a massive procurement market for stainless steel straws. Major hotel chains operating in Spain, including Meliá, NH Hotels, and Barceló, have committed to sustainability goals that include eliminating single-use plastics from all their properties.
Spanish importers and distributors are actively seeking manufacturing partners in Asia capable of delivering high-volume, certified, and customizable stainless steel straw products. The ability to offer OEM services — including custom lengths, diameters, finishes (matte, mirror, rainbow), and branded packaging in Spanish — is a critical competitive advantage for manufacturers targeting the Spanish market.
From Barcelona's rooftop bars to Madrid's specialty coffee scene — real-world applications driving demand in Spain.
The specialty coffee movement in Spain's major cities has embraced stainless steel straws for cold brew, iced lattes, and frappés. Independent cafés in Madrid's Malasaña and Barcelona's Gràcia neighborhoods use custom-branded stainless straws as a key sustainability statement to attract millennial and Gen Z consumers.
Spain's iconic beach bars serve millions of cocktails, smoothies, and fresh juices every summer season. Stainless steel straws have become standard equipment in premium chiringuitos from Ibiza to Marbella, offering durability in salt-air environments and aligning with the eco-tourism values increasingly demanded by international visitors.
Major Spanish hotel groups have committed to eliminating single-use plastics across their global portfolios. Their Spain-based properties source stainless steel straws in bulk for in-room amenity kits, pool bars, and restaurant service — creating large-volume, recurring procurement contracts for certified manufacturers.
Spain's vibrant festival culture — from Seville's Feria de Abril to Valencia's Las Fallas — generates enormous temporary hospitality demand. Event organizers are increasingly required by local municipalities to use reusable or certified sustainable drinkware, making bulk stainless steel straw orders a growing segment of the events supply chain.
Spanish supermarket giants including Mercadona, Carrefour España, and Lidl España have expanded their eco-product sections significantly. Stainless steel straw sets — often packaged with cleaning brushes and branded pouches — are among the top-selling sustainable kitchen products, appealing to Spain's growing eco-conscious household segment.
From McDonald's España and Burger King España to local fast-casual chains like 100 Montaditos, the food service industry is transitioning to sustainable straw solutions. Many chains are exploring hybrid approaches — offering stainless steel straws for dine-in customers while using certified compostable straws for takeaway orders.
Our main products include stainless steel straws, paper straws, PLA straws, injection cups, blister cups, paper bags, thermal bags, and cup lids. We provide a comprehensive range of off-the-shelf and customized products, establishing partnerships with major brand chain restaurants both domestically and internationally. Our target customer groups consist of cafes, restaurants, catering services, and eco-conscious businesses seeking sustainable packaging solutions — including Spain's rapidly growing green hospitality sector.
Contact Us for Spain OrdersSix core strengths that make KayRun the preferred stainless steel straw manufacturer for Spanish importers and distributors.
In response to the national ban on plastic, our company actively utilizes environmentally friendly, biodegradable raw materials that are non-toxic and pollution-free. We adhere to national and European standards, holding various industry qualifications.
With a commitment to fast delivery and stable quality, we also prioritize exceptional customer service, offering personalized support and consultation to meet our clients' specific needs.
Our mission is to "care for the environment and advocate health." We strictly control every link from material selection to printing, disinfection, testing, packaging, etc., fully meeting food hygiene standards.
We have a number of patents and have passed certifications such as FDA, LFGB, FSC, ISO9001 and so on. Our products are mainly sold to coffee shops, milk tea shops and distributors.
Our products are exported to regions including Europe, America, Australia and more than 110 countries around the world. Our monthly production capacity reaches 50 containers.
KayRun has two factories in Guangdong, China, covering an area of 20,000 square meters, with over 150 workers and more than 80 production machines, achieving an annual output of 500 million units.
Dongguan KayRun New Materials Co., Ltd. is a company specializing in sustainable OEM/ODM solutions for disposable tableware and biodegradable products. Established in 2019, we have two state-of-the-art factories in Dongguan, Guangdong Province, covering an area of over 10,000 square meters, with more than 150 skilled employees, 20% of whom are dedicated to research and development and technical support. The annual output reaches 500 million units, with more than 50 production equipment, to meet the production needs of domestic and foreign customers. At the same time we have passed strict certification to ensure that our products meet the highest quality and safety standards, including FDA, LFGB, FSC certification, SGS food safety certification. Our commitment to quality and environmental responsibility has earned us the trust of major brands.
All KayRun products meet EU and international food safety standards — including FDA, LFGB, FSC, ISO9001 and SGS certifications — ensuring full compliance for the Spanish and European markets.
KayRun actively participates in global trade exhibitions, connecting with Spanish and European importers, distributors, and hospitality procurement teams.
Explore our full range of eco-friendly straws and drinkware — all available for OEM/ODM orders serving the Spanish and European markets.
Dongguan KayRun New Materials Co., Ltd. is recognized for its integrity, strength, and product quality. We invite friends from all walks of life — especially our valued partners in Spain and across Europe — to visit, guide, and engage in business negotiations with us. Whether you are a Spanish importer, distributor, café chain, or hospitality procurement manager, we are ready to provide you with certified, customizable, and competitively priced sustainable drinkware solutions.
Get a Free Quote for Spain